Someone is following you. Go ahead, look over your shoulder. You won’t find them. They’re eerily silent, leaving no trace that can be detected by mere humans. These trackers come riding through ethernet cords and flying in via airwaves, storing up information about websites visited, buying patterns, favorite music and that coconut bread you made from a blog recipe last night. Creepy, right? It’s no surprise that a majority of people feel that their privacy is invaded with the dawn of the internet age, with search giants turning into the new “Big Brother.” However, it turns out a lot of people don’t actually know much about ad tracking and the notion that they’re leaving breadcrumbs everywhere they go in the interweb. If you’re oblivious to whether your browser is set to “Do Not Track” or you don’t have a clue how Facebook or Google make money, you’re not alone. What if we told you it’s not all bad? Would you believe us? Turns out that this tracking system might behave more like your own personal shopper, dishing up ideas and suggestions based on past interests, all without saying a word or voicing a car salesmen-like spiel. Take a look at this infographic for a fresh perspective on a sheep in wolves’ clothing.
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